Although I may have grown up in the lip gloss generation, I have definitely discovered the loveliness of lipstick in the last 3 years or so. I don't normally seek out lipsticks at the drug store because I find that most of the shades offered are ones I wouldn't be likely to wear every day (i.e. lots of berry "mommy" shades!). This particular lipstick is definitely outside of that category. While not my everyday lipstick, this is one I reach for when I want a natural, pretty lip that is not so pink.
As with most drugstore brands, Loreal Color Riche Lipstick does not come in the greatest packaging, but it is better than some! One really odd thing is that I have to twist about twice as much to get the bullet to make an appearance, but I don't find it to be a real problem.
As the swatches indicate, this color could be described as a beigy-mauve that falls somewhere between light and medium. It is definitely not a nude shade that will blend into the skin tone, especially for a fair skinned person like myself.
*Please excuse the shoddy retouching! My skin is a bit flaky from benzoyl peroxide, and while it isn't noticeable from most angles, in a macro photo it looks quite scary!
Full face shown in natural daylight:
In summary, this lipstick is probably worth trying if you're looking for a natural lipstick shade with a cream finish that feels more on the moisturizing than the drying side. Color payoff is quite opaque, and the scent could be described as "papery rose" (I don't find it to be off-putting, but others may!). All things considered, this is a good lipstick!