Although I may have grown up in the lip gloss generation, I have definitely discovered the loveliness of lipstick in the last 3 years or so. I don't normally seek out lipsticks at the drug store because I find that most of the shades offered are ones I wouldn't be likely to wear every day (i.e. lots of berry "mommy" shades!). This particular lipstick is definitely outside of that category. While not my everyday lipstick, this is one I reach for when I want a natural, pretty lip that is not so pink.
As with most drugstore brands, Loreal Color Riche Lipstick does not come in the greatest packaging, but it is better than some! One really odd thing is that I have to twist about twice as much to get the bullet to make an appearance, but I don't find it to be a real problem.
As the swatches indicate, this color could be described as a beigy-mauve that falls somewhere between light and medium. It is definitely not a nude shade that will blend into the skin tone, especially for a fair skinned person like myself.
Full face shown in natural daylight: